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This page features rack cards for the Alabama Mural Trail and Southwest Alabama Tourism. Rack cards are designed to promote a specific program or destination and are distributed to different tourism organizations across Alabama to get the word out.
The Alabama Mural Trail Rack Card was designed to promote the launch of the Alabama Mural Trail. The Southwest Alabama Tourism Rack Cards were designed to promote tourism across the counties that cover Southwest Alabama. A rack card was created for each county, and featured different places people could visit. This page shows the front and back of each card.
ALABAMA MURAL TRAIL
The Alabama Mural Trail aims to provide the state of Alabama a sense of community, to drive economic impact, and to bring people together. This statewide trail encourages both locals and tourists to discover beautiful art in Alabama off the beaten path. This Rack Card was created for the launch of the Trail, so it mainly serves to inform the reader of the Mural Trail and its value, and showcase some of the vibrant murals they can visit across Alabama.
SOUTHWEST ALABAMA TOURISM
The Southwest Alabama Tourism initiative has been developed in partnership with the University of Alabama Center for Economic Development and Ala-Tom RC&D Council to increase economic development through sustainable tourism dollars in the region. The purpose of the SWAL Rack Cards is to promote the variety of nature-watching opportunities, outdoor adventures, historical sites, and good Southern eats found in each of the 12 counties in the Southwest Alabama region.
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