GRAPHIC & BRANDING STANDARDS MANUALS

This brand standards manual was created to provide guidance for font/typeface, color, and logo usage for Southwest Alabama (SWAL) Tourism, Alabama's Front Porches. The goal of SWAL Tourism is to communicate to the public the hidden treasures of beautiful nature, delectable southern food, and historical sites that can be found down the SWAL backroads.

This brand standards manual was created to provide guidance for font/typeface, color, and logo usage for the Equitable Neighborhoods Initiative (ENI). In addition to designing the manual, I also collaborated with the ENI team to choose colors and typefaces and contribute to the logo design.

 The goal of ENI is to equip 15 communities in Alabama with the skills to address the pandemic-related issues of today while building their capacity to deal with the health and quality of life challenges of the future. They accomplish this by connecting each community with resources to facilitate equity growth and improve health outcomes.